September 4th, 2012, Melbourne, Australia – Founder and CEO, Hugh Macfarlane, and Francois Delvaux, Partner at Minds&More,
will present the workshop ‘Gaining marketing and sales performance through sales and marketing alignment’ at the Sales Performance & Productivity Summit in Brussels this October.

Attending the summit is a must for business leaders wanting to grow the Sales Performance & Productivity of their company by optimizing the customer engagement budget through “sales 2.0”. Delegates will be challenged during this interactive summit  as speakers invite them to question the traditional business and leadership models by exploring the impact  of advanced technologies to boost sales productivity & effectiveness.


WHEN: Thursday 11th of October 2012 from 12:15 till 17:00.
WHERE: Hof ter Musschen – Av. Emmanuel Mounierlaan 2 – 1200 Brussels
•Senior Sales Leaders managing direct and indirect channels
•Learning & Development leaders focused on sales management and marketing
•Sales & Marketing Directors seeking to enhance sales and marketing alignment
•CEO’s, CFO’s, COO’s

Delegates will attend lunch, the opening key note and then select the track sessions that are of interest to you. There are two tracks possible.

12:15 Registration and networking. “Meet and greet with the experts”

12:45 Lunch and key note: “What’s in the box” – The leverage of Sales Productivity.
•Joe Galvin: Chief Research Officer, Miller Heiman.
•Pascale Hall: Partner Minds&More

14:00-14:45: Track 1: Gaining marketing and sales performance through sales and marketing alignment.
•Hugh Macfarlane: Author of “the Leaky Funnel” and CEO
•Francois Delvaux: Partner Minds&More.


14:00-14:45 Track 2: Best Practices in Sales Management – Creating and retaining a top performing team.
•Roger Snow: VP Int’l Miller Heiman
•Deiric McCann: Sr VP International with Profiles International

•Pascale Hall: Partner Minds&More

14:45-15:30 Coffee and Network Break

15:30-16:15. Track 1: Professional Development of Channel and Indirect Sales to Win – Partner Investment and increase channel revenue.
•Geoff Wright, Sales VP, Channel Enablers
•Benny Van Calster, Partner Minds&More


15:30-16:15. Track 2: Move to Mobility: Best practices in integrating device and data use in sales effectiveness.
•David Brown,CRM lead Microsoft
•Joe Galvin, CRO Miller Heiman
•Grégoire J. Vanderveken, Associate Minds&More

16:15-17:00. “Outside of the Box” given to participants.

Panel Discussion and Network Cocktail.