So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ.
How do you break the cycle?
- To whom do you sell
- What do you sell
- Through whom do you sell (channel)
- Against whom do you sell
- Who most has that problem?
- What product or service fully solves that problem?
- Who best uncovers that problem
- Who else solves that problem?
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Chris Fell is the Managing Director of g2m Solutions, and an accredited align.me Funnel Coach. To read more of his insights, go to the g2M Solutions blog.