Do you LOL and ROFL; perhaps you often exclaim OMG, or on particularly bad day are you driven to declare…WTF?
1. White space is your friend
2. Use the mini headline
3. Use deep captions.
4. Add highly relevant links
5. Use bulleted lists
- They are a well recognised technique in business to present information.
- They are easily scannable.
- Its a great way to present multiple points.
- They provide a visual break from the rest of your text.
6. Use formatting to enhance your story logic
7. Harness the power of numbers
…and a last bonus tip
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Chris Fell is the Managing Director of g2m Solutions, and an accredited align.me Funnel Coach. To read more of his insights, go to the g2M Solutions blog.