The 6 steps to building powerful buyer personas
1. Secondary research – Listen carefully
2. Primary research – Diving deeper
3. The topics to cover that generate buyer insight
Ask about the business objectives.
Barriers to overcome
- The ecosystem of the buyer
- Their level of awareness of your organisation and its products or services.
4. Build a profile
5. The link to content
6. Never Stop Researching
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Chris Fell is the Managing Director of g2m Solutions, and an accredited align.me Funnel Coach. To read more of his insights, go to the g2M Solutions blog.