What velocity do you need? And what does your current velocity tell you about what you should change?
Hugh Macfarlane, Founder & CEO of align.me, writes... Is there a failsafe way to engage executives as prospects in B2B marketing strategies? We talked about selling to crazy-busy people when we reviewed Jill Konrath’s presentation titled to that effect, but it’s definitely a topic that B2B marketing professionals are drawn too. This is why I’m confident that Adrian Ott’s presentation will be a welcome addition to the DemandCon agenda. So what will Adrian have to say about the matter? Adrian has promised to cover the “new rules for engaging today’s 24-Hour Executive”: How much time executive decision-makers READ MORE ›