How do you help buyers move between each stage in the buyer’s journey?

An outsourced design specialist dumbs down design: 5 tips for making your DIY design better

Let’s start by saying that design is definitely not something you want to go halves on. It’s a vital part of marketing and great design requires professional work. But we also need to be realistic. Even though professional design is ideal, we all know it’s not always possible. When it comes to a quick social post or maybe a last-minute PowerPoint presentation, if you don’t have an internal designer or outsourced design service (or time enough to find one), a DIY job can sometimes be enough. With tools like Canva at our fingertips, more and more people READ MORE

2020-10-15T11:01:36+11:00By |Tactics|

From good to great: Five ways to boost your email marketing efforts

A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without even opening? When you think about how little you spend considering each message in your inbox, it’ll give you a good idea of just how little time and opportunity you have to catch your audience’s attention. That’s not to say you shouldn’t READ MORE

2020-09-30T16:42:55+10:00By |Tactics|

Is it worth advertising on search engines other than Google?

Google is, without a doubt, the most used search platform in the world. It sees about 7 billion searches every day, and has become such an integral part of everyday life that it’s transformed from a noun to a verb. The answer to any questions these days? “Google it”. Because Google has the monopoly on search engines, it seems like the obvious place to put an advertisement. Google search and display ads are popular tactics amongst all kinds of businesses. With 86% of the market using Google, your ads have the chance to get in front of READ MORE

2020-09-11T15:15:43+10:00By |Tactics|

3 Steps to Immediately Improve SEO

Search Engine Optimisation (SEO) has fast become one of the most sought-after marketing services for nearly every business and industry. It’s not uncommon for agencies to dedicate entirely to the art of SEO. And for good reason. Organic traffic can be hard to attract, but it results in some of the most qualified leads you can get. Why? Through search engines, you’re attracting people who are already actively looking for what you’re offering, allowing you to skip straight to the middle of the funnel. Data shows time spent on a website is so much higher when visitors READ MORE

2020-08-21T05:05:14+10:00By |Tactics|

What are Smart Links (and how should I use them)?

Many businesses are already utilising LinkedIn as part of their B2B marketing strategy (and if you’re not, we suggest you start now). LinkedIn is a powerful tool for B2B businesses due to its unique capability to target specific audiences and markets, as well as foster legitimate connections and business interactions. Smart Links are a new feature of LinkedIn that was introduced in early 2020. While it is a relatively simple idea, Smart Links have the power to help you get more out of your LinkedIn marketing efforts. In fact, not only can they boost marketing, but aids READ MORE

2020-09-01T11:01:06+10:00By |Tactics|

The rules for sending an effective cold email

Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, what do you have to do to get it right? First, prepare Before crafting a cold email, there are some key questions you need to ask yourself: What message do we allow? Do we even want our brands to outbound? Should the emails be automated? Most importantly: before diving into cold emails, you need to understand the spam laws in your country. Most countries are trying to stop spam due to emails being sent out that are unsolicited, fraudulent, READ MORE

How to build a marketing brief in 5 minutes

What's in a marketing brief? At it's core, a marketing brief needs to describe what you want done and any constraints like timing and budget But there's more, right? In the very least, some helpful context like a description of your target market and the products / services you offer. And maybe why buyers even need a product like yours so the tactic can speak to this motivation. We'd argue that the context of the tactics also matters. What's happening before and after this tactic, and long side it. Also which stage of the buyer's journey READ MORE

Build vs Buy, and some Surprise Benefits from Aspose.Slides

Build vs Buy, and some Surprise Benefits from Aspose.Slides We're all in. Funnel Plan has gone from being a great tool to help our consultants to build sales and marketing plans for clients, to a 'bet the farm' investment in a self-contained software product licensed as a software service (SaaS) model. Our clients have built over 2000 sales and marketing plans using Funnel Plan and we learn more every day about what clients want. So you'd think it reasonable that we feel we need to build everything ourselves, so that we can own all the IP. Our READ MORE

Failed Tactics: 5 Questions to ask before Quitting

What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m a firm believer that if a tactic isn’t working, you should stop. In fact, we base our whole outsourced marketing business on the idea that one tactic may not work, and if you hire an agency who is only good at that one tactic, they're going to keep on telling you that's the one tactic to do. https://www.youtube.com/watch?v=iZTUewtCygc&feature=youtu.be Again, don't mistake me. I am a fan of quitting a tactic and moving on to something else. But today, I've READ MORE

2020-06-29T16:45:46+10:00By |Evergreen, Tactics|

Where to use video for B2B

If your blog copy and your web pages are boring and 'me too' – you're dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I'm going to show you where and how to use video for B2B. https://youtu.be/9d-ZAcdOyA4 8 ways to use video in B2B 1. Cold Outreach In no particular order, let's begin with cold outreach. If I'm about to make contact with you as a targeted prospect – and I've done a bit of homework about READ MORE

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