How do high-growth businesses fund growth?

2023 was defined by market nervousness. Inflation, residual supply chain issues, and interest rates that were predicted to go up combined to create hesitation and uncertainty. Whether there was going to be an explicit retraction or just a failure to expand, businesses were expecting a blow to come - yet for many businesses, it didn't come, and growth was steady. For others, there was a dip, but momentum returned. As we headed into the end-of-year / new-year period, interest rates were being cut, and positivity was apparent across our clients. Growth is definitely on the agenda for READ MORE

From Tactical to Strategic: A Marketer’s Journey

Six years ago, we hired an eager intern who was finishing his degree in Business and was keen to get his hands stuck into the world of Sales & Marketing. That intern went on to become a Senior Digital Marketing Manager, leading up to 8 clients and his own team of five. Working at align.me has allowed Nick Steffens ample opportunity to build close relationships with his clients and essentially become an extended arm of their business all while growing his own internal team of great marketers at align.me HQ. According to Nick, the relationship side of READ MORE

align.me celebrates its 25th anniversary: here’s the story so far.

It’s been 25 years since align.me first came to fruition, from its humble beginnings as a one-man operation to this finely oiled machine of 30+ staff (and growing) based in multiple countries. But over all these years and changes, its sole purpose has always remained the same: to help make B2B marketing a respected management science around the globe. All of this would not be possible without our CEO, Hugh Macfarlane, whose hard work and discipline to the craft have helped him create what align.me is today. Humble beginnings Without a degree, Hugh couldn't get to first READ MORE

R.I.P Bob Miller – thank you for transforming our world

It is with great regret that we learned of the passing of Robert B. “Bob” Miller on Friday 22nd September. As a founding member of Miller Heiman and an expert sales concept-developer, Bob remains an educator and inspiration to the many thousands of sales professionals around the world that reap the benefits of his teachings. As part of his work with Miller Heiman, Bob Miller created sales techniques such as Strategic Selling, Conceptual Selling, and Successful Large Account Management — techniques that changed the way the world thinks about sales coaching and training. As a dynamic innovator READ MORE

align.me helps Cancer Council dance their way to $250,000 for cancer research in charity fund raiser

align.me is a significant supporter of Cancer Council Victoria via the marketing and event support that we provide to the Tuxedo Junction charity ball - a charity fund raiser conceived of by my wife Kate Bonser. In addition to the work of the broader align.me team throughout 2016 and 2017, our Yulia Edirisinghe played an even bigger role contributing many hours of personal time to the events marketing. We've just learned that these efforts, and those of a large group of supporters and friends, have delivered the most successful event ever. The Tuxedo Junction 2017 Melbourne Committee READ MORE

Why did we change the company name to align.me?

https://www.youtube.com/embed/yy-NRgwusL4 On the 30th of April, we changed our company name. MathMarketing is now known as align.me. Why? We wanted the name to better reflect the essence of what we do, and what we most want to be known for. Secondly, we wanted a shorter, more interesting name. Let me dig into that a little bit. What's MathMarketing known for now? A number things; planning, training, B2B, alignment, measurement - hits the math of MathMarketing. What of those do we most want to be known for? B2B, byer-centric, alignment. In fact I should have added to READ MORE

align.me appoints David Gomez as Funnel Coach

align.me appoints David Gomez as Funnel Coach 24 March 2014, Melbourne – align.me is pleased to announce the appointment of David Gomez of Business Coaching Firm, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Atlanta on the 7th of February, David Gomez will now sell and deliver Funnel Academy and Funnel Camp across Mexico and Latin America. David Gomez is an experienced independent coach based in Mexico City. He assists business owners and senior management in achieving specific business results and creating change in their organizations, with the intention of maximizing their performance and READ MORE

align.me appoints Arturo Chávez as Funnel Coach

6 March 2014, Melbourne – align.me is pleased to announce the appointment of Arturo Chávez of Business Coaching Firm, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Atlanta on the 7th of February, Arturo Chávez will now sell and deliver Funnel Academy and Funnel Camp across Latin America. Arturo is an award winning business coach with over 14 years of experience in the areas of customer service, sales, marketing, human resources, finance, process reengineering and project management. He has provided direct training to more than 100 companies, with a focus on READ MORE

align.me appoints Dagoberto Hajjar as Funnel Coach

6 March 2014, Melbourne – align.me is pleased to announce the appointment of Dagoberto Hajjar of ADVANCE Consulting, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Atlanta on the 7th of February, Dagoberto will now sell and deliver Funnel Academy and Funnel Camp across South America. Dagoberto Hajjar has more than 30 years of experience in the areas of business and IT. Between 1980 and 1990, Dagoberto worked for Citibank, performing diverse functions in the area of technology and business. At Citibank Brasil, he created an innovative system for trading rooms, READ MORE

Funnel Plan January 2014 release

align.me is please to announce further enhancements to Funnel Plan for January 2014. Side by side simplified and complex Objectives Like we did for Funnel Math in December, you can now see Objectives represented simply and in a mroe detailed fashion side by side. This means you can start with simple objectives (this much revenue from this many deals growing this much annually), then get as granular if you want (change every month, quarter, year of the 4-year window), but can still see the net effect to make sure your fine-tuning doesn't miss the big point. As READ MORE

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