How do you align the efforts of your sales and marketing teams?
Why are sales and marketing not aligned?
Charles Besondy, President of Besondy Consulting & Interim Management, writes... At two different speaking engagements this month I asked the audiences of marketers if they thought the lack of sales and marketing alignment was the biggest obstacle in their company to achieving significant revenue growth. At both events (one a marketing conference, the other a webinar) the results were similar. Over 60% agreed that the leading nemesis to greater revenue performance was the lack of alignment between their department and Sales. The other 30% to 40% believed another factor was primarily to blame such as market/economic factors, READ MORE ›