Hugh Macfarlane, Founder & CEO of, writes…

What value does demand generation technology add to B2B marketing? There are so many complex technology solutions out there that it can become overwhelming to think about which fit your needs well (and that’s once you know what you need). B2B marketing professionals can be forgiven for holding back, but risk seeing their competitors stride ahead, taking early advantage from new technologies. So how do you choose the right platforms for your company?

At DemandCon in San Francisco next week, Michael Bird, Chief Revenue Officer of Netprospex will be guiding attendees through a decision making process to help B2B marketing professionals to ensure they choose a technology solution that is most suited to their needs.

Michael believes that, “Your sales productivity and marketing campaign results depend on your ability to combine new technologies with the best in new business intelligence”, so this is not a decision to rush into. As well as describing new innovations in business intelligence, he will be offering strategies to turn top-of-funnel data segments into new leads. This discussion around technologies and tactics will feed directly into the Funnel Plan Training Workshop Chuck Besondy and I will be presenting on day 3 of DemandCon.

In our B2B Marketing Training Workshop, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.