- You can be selective about what you show the prospect – and restrict the demo to things that you know are going to be relevant to them
- You can put each feature in context with what you know that the prospect is trying to achieve in their own business
- You can construct a compelling narrative and storyline that allows the prospect to visualise how your solution could work in their environment
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Bob Apollo is the Managing Partner of Inflexion-Point, and an accredited align.me Funnel Coach. To read more of his insights, go to the Inflexion-Point blog.