By Yulia Edirisinghe A while ago, we blogged about how clever keyword optimisation and hosting on YouTube can help boost your video’s search ranking on Google. However, given the growing importance of video as a B2B marketing tactic, and the ever-changing landscape of search optimisation, it is likely that these methods alone will not […]
About Yulia Edirisinghe
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Entries by Yulia Edirisinghe
By Yulia Edirisinghe In B2B marketing, events are one of the most frequently leveraged tactics, and whether it is a large event, a trade conference, or a small format event in your boardroom, the success of an event hangs on getting the right people in the room. So your event invitation is key. It […]
By Yulia Edirisinghe It’s undeniable that video is an essential tactic in any B2B marketer’s arsenal. Why? Have a look at our wiki on video production to learn about the many benefits. Unfortunately though, even the world’s best video is redundant if no one can find it to watch it. And, with sixty hours […]