About Yulia Edirisinghe

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So far Yulia Edirisinghe has created 3 blog entries.

SEO for video: the ‘why’ and ‘how’ for B2B marketers – part 2

  By Yulia Edirisinghe A while ago, we blogged about how clever keyword optimisation and hosting on YouTube can help boost your video's search ranking on Google. However, given the growing importance of video as a B2B marketing tactic, and the ever-changing landscape of search optimisation, it is likely that these methods alone will not guarantee you the top spot. But luckily, there are a few other tricks that will help you get your video content to the top of the search results, and in front of your prospects. 1. Begin your promotion immediately after posting How READ MORE ›

By |Tactics|
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Do your event invitations convey a Valid Business Reason (VBR) for attending?

  By Yulia Edirisinghe In B2B marketing, events are one of the most frequently leveraged tactics, and whether it is a large event, a trade conference, or a small format event in your boardroom, the success of an event hangs on getting the right people in the room. So your event invitation is key. It has to: Successfully convey what the event is about, while being coy enough to peak the recipients’ interest to find out more; Allow for a process of self-qualification, making sure the people who attend are those you want to have a conversation READ MORE ›

By |Sales, Tactics|
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SEO for Video: The ‘why’ and ‘how’ for B2B marketers

  By Yulia Edirisinghe It’s undeniable that video is an essential tactic in any B2B marketer’s arsenal. Why? Have a look at our wiki on video production to learn about the many benefits. Unfortunately though, even the world’s best video is redundant if no one can find it to watch it. And, with sixty hours of video uploaded to YouTube every minute, competition for the top spots in search results is only increasing. So, how do you beat the competition? The answer lies in three little letters: SEO. Optimize your video for search engines by following these READ MORE ›

By |Tactics|
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