A member of our LinkedIn Group – Funnel Management – asked a straight question: what are the best-in-class metrics metrics? The full discussion is within this Funnel Management discussion. We have three sources to draw on in answering this question: Our day-to-day work work in building plans for growth businesses; Occasional detailed funnel metrics work […]
About Hugh Macfarlane
Hugh Macfarlane is founder and CEO of align.me. He's the author of 'The Leaky Funnel', and hundreds of video blogs, papers and ebooks and a handful of research reports on all things alignment.
Entries by Hugh Macfarlane
Just listened to an excellent webinar with Chris Baggott from Compendium – also co-founder of Exact Target. It was hosted by Tobias Schremmer of MarketingProfs. Key points I heard: 80% of people who read your blog entries are strangers. So blogging is an excellent way to get found for the first (and only) time. Sure, […]
A customer / fellow Funnel Fiend recently sent me a link to an article by John Gibbs discussing the effect of a recessed economy on the funnel. You can read it here https://marketingexecutives.biz/The-Waning-Marketing-Funnel His basic argument is that during the downturn, many people on your list have moved on – more than usual. One of […]
Hugh was recently in Paris helping Cisco gain additional velocity in the funnels of their partners. He presented along with Martin Lindstrom, William Aruda, Marc Lewis and many others. Prior to the presentation, Hugh gave a short interview introducing the buyer’s journey. Would you rather see the Funnel Vision articles as video (like this) […]
Your experience as a sales and marketing professional has already given you strong and grounded insights into what works and what doesn’t. And because you’re an avid reader / student of great B2B sales and marketing, you’ve got all the theories down pat.But there’s a substantial gap in the market, and you might be just […]
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Recent Blog Posts
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- 6 steps to building a shared Sales and Marketing process (they both agree to) Part 1