Entries by Hugh Macfarlane

Where to use video for B2B

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]

Radically Cut your B2B AdWords Budget

B2B AdWords can be wickedly expensive. However, they can also be incredibly affordable. The difference doesn’t come down to small tweaks but instead, undertaking radical surgery to your existing approach. Today, I want to show you how to make your AdWords both affordable and very profitable. Does AdWords work for B2B? It’s not unusual to […]

Why email newsletters don’t work [video]

Email newsletters don’t work. That might be an unpopular opinion-  but it’s true! Email newsletters are poor marketing tactics, simply because your inactive buyers don’t care about your new features, your recent wins, or your stellar hiring decisions. They simply don’t care about your news. This isn’t a recent change. Email newsletters have never been […]