Entries by Hugh Macfarlane

How to generate leads through LinkedIn [video]

LinkedIn’s core proposition remains: get found and get recruited. Keep your CV up to date on LinkedIn. Make it look pretty. Recruiters find you. Job offers come. That’s essentially their proposition. If that’s the case, LinkedIn surely is the most up to date database on the planet for accurate contact information about prospects. How do […]

5 Key Skills of a Marketing Manager [Video]

What skills does a Marketing Manager need? These are the skills needed by a marketing manager (note that they are different from the skills needed by a solo marketer): Skill development Selection/ deselection of talent with those same skills Buyer’s perspective Selling process Planning and measurement   I googled “skills of a Marketing Manager” and […]

What is B2B Marketing? [video]

What is B2B Marketing? If you think the answer is obvious, and even too basic to discuss, why does everyone get it so wrong? Let’s explore a few notable definitions and build a simple, clear answer. Here’s my take. A defintition of B2B Marketing B2B Marketing is the process of planning and executing strategies and campaigns […]