Entries by Hugh Macfarlane

Why email newsletters don’t work [video]

Email newsletters don’t work. That might be an unpopular opinion-  but it’s true! Email newsletters are poor marketing tactics, simply because your inactive buyers don’t care about your new features, your recent wins, or your stellar hiring decisions. They simply don’t care about your news. This isn’t a recent change. Email newsletters have never been […]

Never copy marketing tactics [video]

Should you copy marketing tactics from a competitor or your own past successes? The answer is categorically “no”, and I’ll show you why. I’ll also show you how to build a tailored campaign based on your unique market segments instead! We all learn from each other, and the more experience you accumulate, the more value you […]

Best B2B advertising tactics

With so many digital advertising options available to a B2B marketer, and so few dollars to spend, what are the best B2B advertising tactics worth spending your time and effort on? We’ve done a whole lot of online advertising for align.me and for our clients – and here’s our pick for the 7 best advertising […]

Telemarketing scripts [video]

Telemarketing scripts are aimed to help the uncomfortable get comfortable, and the poor get good. They rarely do either. Today I’m going to show you a number of telemarketing scripts, summarise them, and make one big change to that summarised set to help you get more effective at telemarketing for complex B2B selling. Telemarketing needs […]