Entries by Hugh Macfarlane

How to know when you should outsource marketing

When is outsourced marketing a good idea? When should you do it in-house? Here’s my experience… Evolve your approach to outsourced marketing I’ve managed outsourced marketing for hundreds of businesses – and operated as the outsourced group Chief Marketing Officer for many of them. So, I have got a pretty good handle on what works […]

How to Maximise Profit

How do you make more money than your competitors? That’s what Michael Porter set out to answer in his trilogy and what I’ll explain very briefly in today’s blog. You may remember Porter’s ‘Five Forces’ from school. He used this model to explain why some industries are more profitable than others. Ultimately, we can’t control […]

How to Kick the Curve

How do you fundamentally change your momentum? Is it innovation? Is it expanding into new markets? Is it charismatic leadership? How do you kick the curve? That’s the question Jim Collins answers in his second book, ‘Good to Great’, and what I want to talk to you about today. 7 Keys to Kick the Curve […]