Developing an effective B2B strategy for greater ROI 18th August 2011, Sydney Hugh Macfarlane, Founder and CEO of align.me will lead a high-impact half-day workshop at the 2011 ADMA Multi-Channel forum. Hugh will provide you with a framework for B2B marketing strategy; from planning to execution including: Forming strategy, building campaigns, selecting campaigns, selecting tactics and measuring tactics. How alignment impacts on growth, sales effectiveness and lower churn rates. Brand positioning and creating constant demand. Lead generation and selecting tactics that work. Measuring sales and marketing performance with common metrics. Creating the funnel by plotting the buyer’s READ MORE ›

Date:  Wednesday 17 August 2011 ●    8.15 am Registration ●    8.30 am Seminar Begins ●    10.00 am Ends Location: Level 5, 100 Walker Street, North Sydney 2060 align.me's founder & CEO Hugh Macfarlane will be joining Jonathon Calver, CEO of StrategyMix, to host a seminar that offers simple steps for your marketing to generate more qualified leads more consistently. The format of this event will be a blend of strategic discussion and very practical “how to” advice. Jonathan is an Australian emarketing success story. His grounded experience in ramping demand for local and international companies is unrivalled READ MORE ›

Are you a business-ready graduate who received outstanding university results, has excellent communication skills, and is ready to take on your next challenge? If so, then this graduate position is for you. You will be trained and mentored by Australia’s leading B2B marketing, groomed into a marketing communications champion, and provided the skills, contacts, and experience that most marketers with 10 years’ experience still only dream about. The Company align.me is a sales and marketing consultancy that has served leading and aspiring companies such as AAPT, Australia Post, AXA, CA, Canon, Cisco, EY, GE, IBM, NEC, READ MORE ›