Entries by Chuck Besondy

The Best Time to Align Marketing and Sales

If you sense that your revenue engine is under-performing and believe that aligning Marketing and Sales will lead to the necessary transformation you might next ask when is the best time to launch an alignment initiative. Fair enough question and I’ll provide some ideas beyond the obvious answer of, “right now”! Aligning the Marketing function […]

Account Ownership as an Alignment Indicator

Charles Besondy, President of Besondy Consulting & Interim Management, writes… The attitude your company has and the processes your company employs for its strategic accounts can be an indicator of the degree of alignment between Sales and the rest of the organization… This thought struck me last night while enjoying drinks with a former client. […]

Why are sales and marketing not aligned?

Charles Besondy, President of Besondy Consulting & Interim Management, writes… At two different speaking engagements this month I asked the audiences of marketers if they thought the lack of sales and marketing alignment was the biggest obstacle in their company to achieving significant revenue growth.  At both events (one a marketing conference, the other a […]

Do you really need sales training?

Charles Besondy, President of Besondy Consulting & Interim Management, writes… Is revenue flat or heading south? Time to invigorate the sales force with the latest sales techniques, right? New head of sales takes the reins with the job of transforming the revenue engine. Time to bring in the sales trainers, right? Maybe yes. Maybe no. […]