About Callum Youla

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So far Callum Youla has created 4 blog entries.

First marketing job? Here’s how to stand out

Anyone's first few months in a new job will naturally be a little scary. There are new things to learn, people to befriend, and clients to impress! These factors are particularly important with graduate roles where there's the added layer of venturing into a full-time position for the first time. Landing a job can often feel like the hardest part for grads. This is especially true in a harsh and competitive job market, like the one we've been seeing for the last several years now. However, getting hired is only the first step. You then not only READ MORE ›

By |Skills|
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Five key skills every B2B digital marketer needs

Digital marketing is, by nature, a creative industry. And while people often come into the industry rearing to go with innovative ideas, but there's more to marketing than just a creative itch. Whether for those starting in B2B digital marketing, professionals who are deep in their career, or business leaders looking to hire the next best digital marketer, there are various skills and attitudes to the role that, if overlooked, may be leaving people at a disadvantage. Overlooked areas in B2B digital marketing Marketing is an industry that is constantly evolving as new tools and technology pop READ MORE ›

By |Skills|
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Virtual or non-virtual? Deciding on the right format for your business events and meetings

Before 2020, businesses had a lot more choice in the ways in which they delivered meetings, workshops, and other events. For some, like ourselves, virtual meetings were already the norm. After all, why travel an hour for a thirty-minute meeting when you could be more efficient with your time? But what about other business activities such as facilitated workshops or events? At align.me, we have always happily relocated to wherever needed to undertake these activities. But 2020 threw a spanner in the works and demanded everyone shift to virtual formats. As we’re seeing things return to "business READ MORE ›

By |Strategy|
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The absolute basic sales & marketing must-do’s for DIY B2B digital marketing

In a perfect world, businesses across Australia would have access to the means to perform high-quality, efficient B2B digital marketing practices regularly. However, if this last year is anything to go by, for many finances are tight and extra time is non-existent. This means business leaders are faced with the tough choice of where to invest their resources. The reality is that many small B2B businesses can't afford outsourced marketing functions - or professional in-house teams - due to low revenue and the need to be cautious with expenditure. For these businesses, many are moving towards undertaking READ MORE ›

By |Tactics|
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