There are some questions that simply shouldn’t be answered. Consider the fear cast into the hearts of men the world over when they get asked this prickly question: “Does my bum look big in these jeans?” A yes response is often followed by the sound of items being thrown across the room. The much safer […]
About Brett Bonser
It's rare to come across business leaders who have an intimate understanding of both sales and marketing - and yet, Brett Bonser's experience in facilitating hundreds of sales and marketing projects for some of the world’s biggest brands, proves that he truly is a Sales and Marketing expert.
Entries by Brett Bonser
What’s so special about the 4th of July? As well as being my wedding anniversary (tip to the males like me who have problem remembering dates, pick a wedding date you can remember) it’s also the American Independence Day. Regardless of your origin, I’m sure you will recognise the date and its significance – but […]
align.me Director, Brett Bonser, writes… Motor-enthusiasts know that March in Melbourne means cars. Really expensive, really loud, really fast cars. From my desk, I will be able to hear the sound of engines and virtually smell the petrol and rubber burning. In motorsport, the top drivers know that, “the farther you look, the faster you go.” […]
Brett Bonser, Director of align.me, writes… Understanding your buyer’s concept starts with three magic words: what is your buyer trying to fix, accomplish, or avoid? How often are you working on projects where the buying influence (Economic, Technical or User – all terms coined by global sales performance leader, Miller Heiman) lacks a concept altogether, […]
align.me Director, Brett Bonser, explores the importance of a good valid business reason (VBR) – a term coined by global sales performance leader, Miller Heiman… Getting time in someone’s diary is always going to be a challenge. Even when the initiative ought to be a high priority for them – in ‘your eyes.’ I want […]
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Recent Blog Posts
- Finding rhythm: When’s the right time to talk to your buyer?
- How to know when you should outsource marketing Part 2
- How to know when you should outsource marketing Part 1
- 6 steps to building a shared Sales and Marketing process (they both agree to) Part 2
- 6 steps to building a shared Sales and Marketing process (they both agree to) Part 1