About Brett Bonser

It's rare to come across business leaders who have an intimate understanding of both sales and marketing - and yet, Brett Bonser's experience in facilitating hundreds of sales and marketing projects for some of the world’s biggest brands, proves that he truly is a Sales and Marketing expert.

A Leaders guide to crossing the chasm post-Covid

Back in 2016, I wrote and shared an article that looked at how you should consider market maturity as an input to setting effective go-to-market strategy. The article was originally triggered by a conversation with the owner of a prospect (later a customer of align.me)  Justin Annesley the Managing Director of local printing company  Inkifingus. Justin was struggling with accelerating his SME print business revenue during a period where traditional printers like his needed to transition from long-run print to shorter run, digitally enabled solutions. Many of his traditional buyers were moving away from him to lower READ MORE

A Leader guide: optimise tech, people, and supply chains

Over the past few years, the align.me team has been regularly holding events for leaders (both our clients and their guests) to share and collaboratively workshop growth insights. Our objective is to create new networks, refine best practice in B2B marketing and sales, and give a little thank you to those who have entrusted us with referrals over many years. When we brought this group together late in 2020, the global economy was climbing out from the depths to which it had plummeted. And, locally, we were dealing with the aftermath of the early lockdowns. At the READ MORE

How the budget, grants, and changing markets will affect business (plus the 4 steps to growth in uncertain times)

In 1966, Robert Kennedy said: "Like it or not, we live in interesting times. They are times of danger and uncertainty, but they are also the most creative of any time in the history of mankind. And everyone here will ultimately be judged - will ultimately judge himself - on the effort he has contributed to building a new world society and the extent to which his ideals and goals have shaped that effort."  If Kennedy were alive today, I wonder what words he would use to describe the time we share and the world we live READ MORE

Sales & marketing wisdom from a legend: Captain Blood

For those of you who know me beyond my business pursuits, you will know that – like 100,000 other Australians – one of my passions is Australian Rules Football (to my American friends: no, this is not rugby) and one club in particular: The mighty Tigers – the Richmond football club. In our history, we’ve produced many great champions but probably the greatest of all is the legendary Captain Blood himself, Jack Dyer. Dyer was renowned for being one of the toughest men ever to play the game. Why Captain Blood, you ask? Well, I answer you READ MORE

R.I.P Bob Miller – thank you for transforming our world

It is with great regret that we learned of the passing of Robert B. “Bob” Miller on Friday 22nd September. As a founding member of Miller Heiman and an expert sales concept-developer, Bob remains an educator and inspiration to the many thousands of sales professionals around the world that reap the benefits of his teachings. As part of his work with Miller Heiman, Bob Miller created sales techniques such as Strategic Selling, Conceptual Selling, and Successful Large Account Management — techniques that changed the way the world thinks about sales coaching and training. As a dynamic innovator READ MORE

align.me helps Cancer Council dance their way to $250,000 for cancer research in charity fund raiser

align.me is a significant supporter of Cancer Council Victoria via the marketing and event support that we provide to the Tuxedo Junction charity ball - a charity fund raiser conceived of by my wife Kate Bonser. In addition to the work of the broader align.me team throughout 2016 and 2017, our Yulia Edirisinghe played an even bigger role contributing many hours of personal time to the events marketing. We've just learned that these efforts, and those of a large group of supporters and friends, have delivered the most successful event ever. The Tuxedo Junction 2017 Melbourne Committee READ MORE

Always Be Opening: Rethinking Sales and the Buyer’s Journey

At first glance, the idea of ABC or ‘Always Be Closing’ seems logical. Isn’t closing sales the primary function of all Sales teams? And if this is true, then wouldn’t your primary measure of Sales performance be the number of deals won? As logical as it might seem, deal closure, as it turns out, is NOT the best primary measure of your Sales team. In our global study of 1,400 companies worldwide, we found that the top performers, those closing sales 38% more effectively, and growing 5.4 points faster, were NOT measuring closed deals. You heard it right READ MORE

Sales & Marketing Alignment for Predictable Revenue

Find out how the most successful businesses guarantee predictable revenue in our free webinar in partnership with Citrix. https://www.youtube.com/watch?v=qW77MFgb14Q&feature=youtu.be Get started with Funnel Plan - the free tool allowing B2B professionals visualise their aligned sales and marketing plan, from objectives right thought to granular tactics.     If you require a little more advice on the right steps for a more aligned business, get in touch with us by leaving your details here, or call Brett directly on +61 3 9016 4670.

Three B2B selling tips to be great at sales without the being a ‘pushy salesperson’

“I’m not a salesperson!” – The catchcry of many business owners, especially those who come from technical or product-based backgrounds. Everyone knows that in order to generate more revenue, you need to increase sales – especially as the owner. However, labelling yourself a ‘salesperson’ can seem distasteful and often leaves people feeling uncomfortable. So, how do we reconcile these two positions? You need to be great at sales to generate revenue, but you don't want to be a 'pushy salesperson'. In this blog, I will share with you three ways to improve client satisfaction and close more sales, whilst avoiding READ MORE

Utilise your Digital Marketing as a competitive edge

A study by Deloitte’s Access Group highlighted that only 16% of Australian SME’s had fully grasped the power of digital marketing techniques. These forward-thinking business leaders were enjoying significant competitive advantage and revenue growth – upwards of 20% more annually than their less digitally enabled competitors. So if you are in the 16% of those enjoying these great returns – well done!  But what about the rest of you? There is a staggering 1.6 million Australian SME’s who just can’t grasp it. You can bemoan the good old days, or try to bypass this digital age, but one READ MORE

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