About Bella Newton

Bella is align.me's copywriter and content specialist. She is responsible for all advice, planning and creation of content marketing across our wide range of clients and campaigns.

Why you should tailor your sales messages to the buying influences

Every day it's getting harder and harder to get marketing cut-through. Consumers are becoming savvier to sales messaging and advertisements and more reluctant to reach out until later in their buyer's journey. And while it's now easier and cheaper to get your messaging in front of consumers, it's also easier and cheaper for your competitors (and their competitors… and so on). Need proof? You just need to look at some of these recent stats: A global average of 37% of Internet users now block ads 79% of buyers wait until after they’ve fully defined their needs to READ MORE

Organic vs. paid content: Where they fit into your B2B LinkedIn marketing strategy

LinkedIn has quickly become one of the most popular social networks in the world. Its focus on businesses and professionals makes it one of the best tools for B2B marketing, yet many organisations still aren't aware of just how powerful the platform can be for them. Used in the right way, B2B businesses can use LinkedIn to increase brand awareness, engage with current and potential customers, and drive new opportunities for their business. Yet few are truly optimising their LinkedIn marketing strategy to achieve these benefits - and some are neglecting LinkedIn altogether. Here we'll be discussing READ MORE

How to choose an outsourced marketing partner

If you're an avid (or even just casual) readers of our blogs, you'll know we've written a lot about outsourcing your sales and marketing. We've said why you should do it, when you should do it - even how to best manage and work with your outsourced partner. But to gain all the advantages that outsourcing can offer and achieve successful marketing outcomes, there's another crucial step: Picking the right outsourcing partner. It can be hard handing over such a crucial part of your business to a stranger - especially if you're totally new to outsourcing. You READ MORE

Build a B2B content marketing plan you’ll actually stick to

It's easy to overlook the importance of content marketing. Tactics like blogging, thought leadership and organic posting can often lose out to more lead and sales-based tactics. While positioning with content is a vital part of marketing, the idea that it doesn't convert makes it less attractive to a lot of businesses - and not worth the precious time and resources. However, the value of positioning through content marketing should never be underestimated. We consistently see our clients achieve conversions from customers who have been receiving content from them for months – even years. Even if you READ MORE

Why case studies can be your most valuable assets (and how to use them)

We know that B2B has a longer and more complex buying process than B2C, and therefore a longer buying journey. The key element of B2B marketing is connecting with the customer at the point they're at in their journey. Then, moving them onto the next step (and the next, and the next…) It's a careful balancing act that's important to get right. Go too hard too soon, and you can say goodbye to that prospect. Don't make your case hard enough when they're ready, and they'll wave goodbye to you and head for your closest competitor. Usually, READ MORE

Should you outsource your B2B marketing? (Yes, probably – here’s why)

Back in 2008, when the global financial crisis hit, many businesses were looking for ways to cut down costs – fast. There was a mass-culling of staff and marketing teams were one of the first to be bid adieu. But those businesses that wanted to keep selling knew they’d need some kind of marketing support. So, they looked for external experts who could help at a lower cost – and outsourced marketing services took off. Over the last several years, outsourcing has really caught on. It’s gone from something only big companies do to something businesses of READ MORE

B2B Social Media Marketing by Numbers

Social Media has come a long way since Tom from MySpace and connecting college students (who knew Facebook would come so far?) While it might still feel new, it’s far from it – most people under 20 don’t remember a world without it. Because of its immense popularity and reach, social media marketing is one of the fastest growing marketing tactics – entire agencies are now devoted to selling on socials. And while social media marketing has traditionally been incredibly lucrative B2C tool, it is growing fast in the B2B world. We’re all more online these days, READ MORE

From good to great: Five ways to boost your email marketing efforts

A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without even opening? When you think about how little you spend considering each message in your inbox, it’ll give you a good idea of just how little time and opportunity you have to catch your audience’s attention. That’s not to say you shouldn’t READ MORE

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