About Bella Newton

Bella is align.me's copywriter and content specialist. She is responsible for all advice, planning and creation of content marketing across our wide range of clients and campaigns.

Why case studies can be your most valuable assets (and how to use them)

We know that B2B has a longer and more complex buying process than B2C, and therefore a longer buying journey. The key element of B2B marketing is connecting with the customer at the point they're at in their journey. Then, moving them onto the next step (and the next, and the next…) It's a careful balancing act that's important to get right. Go too hard too soon, and you can say goodbye to that prospect. Don't make your case hard enough when they're ready, and they'll wave goodbye to you and head for your closest competitor. Usually, READ MORE

2021-02-24T17:34:46+11:00By |Tactics|

Should you outsource your B2B marketing? (Yes, probably – here’s why)

Back in 2008, when the global financial crisis hit, many businesses were looking for ways to cut down costs – fast. There was a mass-culling of staff and marketing teams were one of the first to be bid adieu. But those businesses that wanted to keep selling knew they’d need some kind of marketing support. So, they looked for external experts who could help at a lower cost – and outsourced marketing services took off. Over the last several years, outsourcing has really caught on. It’s gone from something only big companies do to something businesses of READ MORE

2020-12-16T14:32:23+11:00By |Strategy|

B2B Social Media Marketing by Numbers

Social Media has come a long way since Tom from MySpace and connecting college students (who knew Facebook would come so far?) While it might still feel new, it’s far from it – most people under 20 don’t remember a world without it. Because of its immense popularity and reach, social media marketing is one of the fastest growing marketing tactics – entire agencies are now devoted to selling on socials. And while social media marketing has traditionally been incredibly lucrative B2C tool, it is growing fast in the B2B world. We’re all more online these days, READ MORE

2020-12-07T08:46:01+11:00By |B2B marketing blog|

From good to great: Five ways to boost your email marketing efforts

A lot of work goes into your email marketing, so you want to make sure you get a return on effort (and investment) by having it reach as many of your prospects as possible. But think about your own inbox – how many emails do you get a day? How many do you delete without even opening? When you think about how little you spend considering each message in your inbox, it’ll give you a good idea of just how little time and opportunity you have to catch your audience’s attention. That’s not to say you shouldn’t READ MORE

2021-02-25T15:49:14+11:00By |Tactics|
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