About Alice Antonov

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So far Alice Antonov has created 6 blog entries.

How to create a highly sellable business

As business leaders, our focus should be on creating highly sellable businesses that are attractive to potential buyers. This will give you the freedom to move on to the next great opportunity when the time comes. The events of the global pandemic have drastically affected businesses - and have shown how prepared and ready some were to take advantage of the opportunities offered, and how some weren't. We've seen record acquisitions and exits in Australia; from CitrusAd's $205 million exit, Invoice2Go's $850 million capital injection, Cloud Guru's $2 billion acquisition, and even one of our own clients, READ MORE

The ultimate guide to planning and presenting an engaging webinar

Thanks to the advances in technology, the rise of digital marketing, and recent world events, webinars have grown in popularity as people have looked for ways to engage more online. It's likely you've been invited to more webinars in the last 18 months than in your entire career combined. The number of online meeting tools that have popped up - and the Zoom share price - alone is evidence enough of just how big this tactic has become. Webinars are a hidden goldmine of potential for you to meaningfully connect and engage with your audience, prime READ MORE

How to brief an agency through the lens of the buyer’s journey

  align.me co-founder Hugh recently appeared on the Growth Colony podcast to share his insights into how to effectively brief agencies and freelancers. The Growth Colony podcast is where B2B founders, CMOs, marketing & sales leaders talk about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Briefing agencies and freelancers is a complicated process, and if you’re not able to get it right it can lead to a loss in profits and time. On the podcast, Hugh shares his expertise on the importance of briefing correctly, READ MORE

Uplifting the uplifters: Australia’s top business executives discuss leadership during disruption

Being a business owner or leader can be challenging, even isolating - it's not a gig that allows for much time off. It can also get lonely; there's no guidebook or blueprint for being a business owner or leader. Combine that with the lack of time left to network or meet with like-minded people, and it can turn into a bit of a silo. So, a few times a year, we host a roundtable that brings together leaders and executives from our SME and Enterprise clients. The event acts as both an opportunity to say thank you READ MORE

Here’s why the buyer’s journey isn’t dead

https://www.youtube.com/watch?v=8TtNWA3IjvM   Earlier this month, our co-founder Hugh was interviewed on the Pathmonk Presents podcast by host and design/UX expert Lukas Haensch. The Pathmonk podcast is a fast and effective show to sharpen your growth marketing skills. Hugh was interviewed to cast more light on recent statements purporting that the buyer's journey is dead. And as an expert on marketing and sales funnels, it was clear that Hugh could help bring more clarity as he discussed why this statement is categorically untrue. From here, we get an unfiltered view of Hugh's expertise on buyer-centric thinking, the READ MORE

Five ways to lift B2B landing page conversions

A good landing page is key to a successful marketing campaign – it's what will convert your visitors into leads, after all. But a B2B landing page can often be tricky to create due to a lack of understanding of the wants and desires of your audience. B2B consumers are often driven by a real need for a product and have more pragmatic purchasing habits than their B2C counterparts. Knowing how to build an attractive and effective landing page for these consumers will lead to higher conversion rates, a better reputation for your business, and more sales. READ MORE

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