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5 Reasons Why Events are a Must-Do B2B Marketing Tactic

At align.me, we run a lot of B2B marketing events – for ourselves and for our Marketing Services clients These range from small, boardroom discussions with just a handful of prospects in a room; to larger, forum-style events with various decision makers and companies in attendance. Regardless of the size or format, the objective is always the same: to get a bunch of targeted individuals together, and have them acknowledge the problems they face in their business – problems that we, surprise surprise, happen to be well-equipped to solve. Although events require a lot of preparation READ MORE

2020-06-03T10:56:22+10:00By |B2B marketing blog, Tactics|

Funnel Master, Hugh Macfarlane, and Marketing ROI guru, Jim Lenskold, join forces to present Funnel Forum

align.me’s Funnel Forum webinar ‘Turn Leads to Revenue’ is now available for download. Funnel Master, Hugh Macfarlane, has teamed up again with his friend and Marketing ROI guru, Jim Lenskold, to deliver crisp new insights into global best practice on turning leads into revenue. As recognized leaders in marketing best practice, Jim and Hugh have shared the virtual stage many times before; having presented webinars to enthralled audiences and delivered a series of popular joint white papers via MarketingProfs. The 45-minute webinar, which has already been accessed by hundreds of viewers around the world, provides business owners READ MORE

2020-06-03T11:04:14+10:00By |B2B marketing blog, Tactics|

align.me CEO & Founder, Hugh Macfarlane’s featured keynote at DemandCon now available

Hugh Macfarlane’s featured keynote at DemandCon in May 2011 now available as an interactive video. July 8, 2011, Melbourne, VIC, AU – Hugh Macfarlane, Founder and CEO of align.me and author of The Leaky Funnel, was a featured keynote at DemandCon in May 2011. He then joined Funnel Coach, Charles Besondy, to run a full day Funnel Plan training workshop with the foremost thinkers in B2B demand generation. His keynote was centred on a topic that has made it to AMA’s Top 10 list of primary focus areas two years in a row – Sales and Marketing READ MORE

align.me and MarketOne join forces to present Funnel Forum

align.me’s latest Funnel Forum webinar ‘Give Marketing a Sales Quota’ is now available for download. May 20, 2011, Melbourne, VIC, AU – Two of the most innovative minds on marketing productivity, Hugh Macfarlane of align.me and Enrico Brosio of MarketOne, have teamed together to present the latest Funnel Forum webinar, titled ‘Give Marketing a Sales Quota’. A pioneer in demand generation services to the technology sector, MarketOne has 6000 sales lead development programs and 350 clients under its belt. align.me chose to collaborate with MarketOne to enable organizations to utilize their marketing function to its full potential. READ MORE

2018-03-14T15:47:13+11:00By |B2B marketing blog|

align.me Director, Brett Bonser, participates in ‘Ask the Experts’ webinar

December 20th, 2010, Melbourne, VIC, AU - align.me is pleased to announce Brett Bonser’s participation in the webinar, ‘Ask the Experts: Webinar Production, Promotion and Presentation’. A growing number of organisations around the world are embracing new and innovative web-based marketing tactics. Increasingly, one of the most popular and effective online tools is the webinar. ‘Ask the Experts: Webinar Production, Promotion and Presentation’ is the latest production by Citrix’s GoToWebinar. It is an informative online session exploring the benefits of webinars, whilst also offering an insight into their technical and creative construction. In our years of work READ MORE

2018-03-14T15:56:37+11:00By |B2B marketing blog|