Entries by Inka Wibowo

How to create unforgettable PowerPoint presentations

  By Inka Wibowo As marketers, we use PowerPoint presentations at multiple points in the buyer’s journey – as digital assets on Slideshare to position with prospective buyers, and in sales meetings with prospects. We also use them internally to train others, and to report on campaign progress. It’s a tool that we use to communicate, and to […]

Is Google+ relevant to B2B marketing?

By Inka Wibowo When it comes to Google+, the B2B marketing community seems to be divided into three distinct camps. There are those who live and breathe it, hailing it as the next big thing in social media. There are those who understand that it may one day be a key part of their marketing […]

2011 Miller Heiman Sales Summit

The annual Miller Heiman Sales Performance Summit will be held on the 23rd of June, in Walsh Bay, Sydney. The annual Miller Heiman Sales Performance Summit is for sales leaders who are committed to improving their organisation’s ability to consistently find, win, and keep profitable business. The event is an opportunity to hear best practices, […]

ADMA to partner with align.me to deliver new B2B marketing training

15 September, 2010, Melbourne, VIC, AU – ADMA, Australia’s leading marketing association, has announced its plans to deliver a brand-new B2B marketing course, B2B Marketing Strategy. The course, which is based on B2B specialist align.me’s globally-renowned Funnel Academy program, is set to launch in October, and will be delivered in Sydney and Melbourne. Recognising that […]

Keep a regular call cycle with key prospects

By Inka Wibowo You have a prospect that you’ve been trying to progress for months. Every time you’ve called them, you’ve gotten nowhere; and lately, you’ve been running out of reasons to keep in touch. Suddenly, fate intervenes – Marketing wants to write an article, and they need your prospect’s expert opinion. You can hardly […]