The Pedowitz Group and The Lenskold Group recently set out to test how much marketing automation contributes to the effectiveness of marketing operations in the B2B arena. After surveying nearly 350 B2B marketing organizations, the study found that marketing automation, combined with ROI metrics such as lead acceptance rate and revenue per sale, made top-performing organizations more efficient and effective. […]
About Derek Singleton
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Entries by Derek Singleton
P: +61 3 8595 8400
A: Level 7, 390 St Kilda Road, Melbourne VIC 3004, Australia
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Recent Blog Posts
- Finding rhythm: When’s the right time to talk to your buyer?
- How to know when you should outsource marketing Part 2
- How to know when you should outsource marketing Part 1
- 6 steps to building a shared Sales and Marketing process (they both agree to) Part 2
- 6 steps to building a shared Sales and Marketing process (they both agree to) Part 1