Entries by Chris Fell

5 Ways to Align Your Sales and Marketing Teams

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. Propose to close rates fall, the quality of leads fall – cost of acquisition increases. The buyer – your target customer – […]

Why marketers are now your best salespeople

I know I’m beginning to sound like a broken record, but the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again. Today’s buyer OWNS the buying cycle more now than ever before. Salespeople are losing control and being pushed further and further […]