About Charlotte Mackenzie

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So far Charlotte Mackenzie has created 5 blog entries.

Using PURLs in Direct Mail

What is a PURL and why would I use one? By Charlotte Mackenzie Well, the answer is pretty simple. PURL stands for ‘personalised URL’, which is exactly what it is; a fully-trackable online address that is exclusive to the individual buyer. When a person visits their PURL, it redirects to whatever URL you want it to. This could be any page on your site, a promotional offer, or a landing page generated for a specific campaign, such as a personal event invite and registration form. PURLs can be incorporated into your personalised direct mail and eDM communications READ MORE

Leveraging templates for corporate identity, consistency, and efficiency

  By Charlotte Mackenzie At align.me, we communicate with many different businesses all around the world and, like everyone else, we like to look professional when we do it. It goes without saying that all written communication should contain well-written content that represents your company well. But how it looks visually is just as important, and often neglected. Essentially, every communication piece should instantly notify the recipient of who you are via a clear and consistent corporate identity. What’s the best way to establish and then maintain that corporate identity? By leveraging templates. Customised templates are an READ MORE

align.me appoints Jason Furness as Funnel Coach

22 November, Melbourne – align.me is pleased to announce the appointment of Jason Furness of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Jason will now sell and deliver Funnel Academy and Funnel Camp across Australia. Jason’s career spans over 20 years in manufacturing enterprises where he has overseen the turnaround, transition, or transformation of many projects from single production lines through to entire business units of over 600 people as a General Manager. He has particular expertise in and passion for businesses located in regional Australia. READ MORE

align.me appoints Nathanael Small as Funnel Coach

22 November, Melbourne – align.me is pleased to announce the appointment of Nathanael Small of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Nathanael will now sell and deliver Funnel Academy and Funnel Camp across Australia. Nathanael is a market development architect – a thought leader in the art of and science of integrating marketing communications and business development for individuals and organisations. He has over 20 years’ sales & marketing experience. In sales, he has worked at all levels from telesales through to target-driven BDM roles through READ MORE

align.me appoints Dan MacInnis as Client Marketing Director

31 October, Melbourne – align.me is pleased to announce the appointment of Dan MacInnis of MacInnis Marketing as Client Marketing Director. Dan brings 20 years of industry experience to align.me and will be positioned as an expert in small business marketing, where we are confident she will become a great asset. Dan’s role will focus on helping our growth clients to make the best marketing decisions to accelerate their growth. As many small businesses do not have the luxury of an in-house marketer, nor the resources to recruit, train or mentor, Dan is available to oversee the READ MORE

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