About Annelies Huls

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So far Annelies Huls has created 6 blog entries.

Do you know how to webinar?

In today’s global market, webinars are a great marketing tool as they have the ability to erase the barriers of time and geography, making it easier for everyone to access content no matter the time or place. Webinars can we be watched live or for those that are time poor, on-demand at a time that suits them best. More importantly, they’re a great medium to directly interact with your clients and prospects on a large scale. And as the cost per head is lower than traditional face-to-face event marketing, your marketing dollar is well spent. Underpinning align.me’s READ MORE

align.me and Marketo revisit global Alignment Research

align.me, in collaboration with Marketo, have announced that they will revisit align.me’s Sales and Marketing alignment study in 2013, to research the role that Sales and Marketing alignment is playing in the growth being achieved by B2B businesses worldwide today. align.me and MarketingProfs set the debate about alignment alight when they published the findings of their 2005 global study on Sales and Marketing alignment. With 1,390 sales and marketing professionals from 84 countries taking part, the research found that businesses that achieved alignment had a significant competitive advantage over those that don’t. More specifically, businesses that achieved READ MORE

align.me appoints Paul Sadler as Funnel Coach

9 November, Melbourne – align.me is pleased to announce the appointment of Paul Sadler of PushPull Marketing, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Sydney on the 28th of September, Paul Sadler will now sell and deliver Funnel Academy and Funnel Camp across Australia. Paul is an award winning marketing leader with a deep knowledge of the Australian IT channel. Throughout his 20 year IT channel history, Paul has worked with most of the world’s leading IT brands to deliver strategies and tactics that drive growth including IBM, HP, Oracle, VMware, READ MORE

align.me appoints Linda Ginger as Funnel Coach

19 October, Melbourne – align.me is pleased to announce the appointment of Linda Ginger of 9Strategic, as an accredited Funnel Coach. After successfully completing her sales and delivery accreditation in Sydney on the 28th of September, Linda Ginger will now sell and deliver Funnel Academy and Funnel Camp across Australia. Linda is co-founder of 9 Strategic, a marketing strategy company that helps CEO’s and business owners realise revenue and reputation outcomes by linking their marketing strategy to their business strategy. Linda facilitates workshops, implements strategic marketing initiatives and mentors CEO’s and marketing personnel to achieve these outcomes. READ MORE

align.me appoints Bob Apollo as Funnel Coach

8 February, Melbourne – align.me is pleased to announce the appointment of Bob Apollo of Inflexion-Point, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Manchester, England on the 27th of January Bob Apollo will now sell and deliver Funnel Academy and Funnel Camp across The United Kingdom. Bob Apollo is a highly experienced B2B sales and marketing executive, with a track record of success in C-level roles in organisations at every stage of their development from emerging markets to established industry leaders. As the founder of UK-based Inflexion-Point, Bob now works READ MORE

Social media: from B2C to B2B

Although B2C companies were first to jump on the social media bandwagon, B2B companies are starting to recognise that social media can also work in a B2B context. But, as a B2B marketer, where do you start? We hosted a Funnel Masters dinner (alumni of Funnel Academy and other funnel zealots) recently, and this is what they concluded: 1. Start with the basics, and decide where social media can add value (if at all). The first rule of thumb is – don’t do it just because it feels like everyone else is. Social media may make no READ MORE

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