About Andrew Swan

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So far Andrew Swan has created 5 blog entries.

How to leverage surveys in B2B marketing

By Andrew Swan Your marketing strategy is only as good as the information used to build it, which is why smart marketers use surveys to gather key information about their buyers to help them not only build an effective strategy but also inform how best to execute it. When done right, surveys can help you better understand your market, uncover buying habits, attain product feedback, measure customer awareness, and most importantly they can help you progress buyers through their journey to purchase in the following ways: Find new names For your significant digital assets (eg. white papers), READ MORE

Will B2B marketers become obsolete in the face of cheap online marketplaces?

Sometimes you simply don’t have the resources in house to get the job done, but that doesn’t mean the job can’t be done by somebody else. Outsourcing has become increasingly popular for B2B marketers, and for good reason. A recent blog by Chris Fell points out the significant advantages of outsourcing certain tasks, including: Access to a deeper pool of skilled resources than you can afford to employ yourself. Additional flexibility to your capacity, both in terms of skills and volume of activity.  A full-time team means your costs remain fixed in quieter periods. Elimination of unexpected fluctuations READ MORE

2018-03-14T15:18:24+11:00By |B2B marketing blog|

Chuck Besondy to present a Funnel-Driven Marketing Plan your CEO will Love at DemandCon Boston

September 17 2012, Melbourne, Australia– President of Besondy Consulting and Interim Management and Funnel Coach, Charles Besondy, will present align.me’s trademark “Funnel Logic” in a training workshop at DemandCon in Boston this October. The workshop will be held on October 3rd 2012, and will help participants bring together all that they learn during the conference into a highly actionable plan for revenue generation. Uniquely designed to be of high value for both executives and individual contributors involved with lead and revenue generation, the certified training program reveals advanced techniques and best practices for increasing funnel volume and velocity by READ MORE

2016-12-13T03:59:12+11:00By |News|

Hugh Macfarlane to present at Sales Performance & Productivity Summit October 2012

September 4th, 2012, Melbourne, Australia – align.me Founder and CEO, Hugh Macfarlane, and Francois Delvaux, Partner at Minds&More, will present the workshop 'Gaining marketing and sales performance through sales and marketing alignment' at the Sales Performance & Productivity Summit in Brussels this October. Attending the summit is a must for business leaders wanting to grow the Sales Performance & Productivity of their company by optimizing the customer engagement budget through "sales 2.0". Delegates will be challenged during this interactive summit  as speakers invite them to question the traditional business and leadership models by exploring the impact  of advanced technologies to READ MORE

2016-12-13T03:55:55+11:00By |News|

align.me launches Funnel Wiki – the world’s most exciting B2B marketing knowledge hub

June 21st, 2012, Melbourne, Australia – B2B marketers need to know what tactics work best, when, and why. But finding quality information without a hefty price tag attached can be hard. In another world first, align.me is proud to announce the launch of Funnel Wiki- a free forum to capture, share and develop global best practice in B2B marketing. Brainchild of Founder and CEO, Hugh Macfarlane, the collaborative forum encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn. "align.me was formed with one clear goal: to make READ MORE

2016-12-13T03:13:57+11:00By |News|