Entries by Andrew Swan

How to leverage surveys in B2B marketing

By Andrew Swan Your marketing strategy is only as good as the information used to build it, which is why smart marketers use surveys to gather key information about their buyers to help them not only build an effective strategy but also inform how best to execute it. When done right, surveys can help you […]

Chuck Besondy to present a Funnel-Driven Marketing Plan your CEO will Love at DemandCon Boston

September 17 2012, Melbourne, Australia– President of Besondy Consulting and Interim Management and Funnel Coach, Charles Besondy, will present align.me’s trademark “Funnel Logic” in a training workshop at DemandCon in Boston this October. The workshop will be held on October 3rd 2012, and will help participants bring together all that they learn during the conference into a […]

Hugh Macfarlane to present at Sales Performance & Productivity Summit October 2012

September 4th, 2012, Melbourne, Australia – align.me Founder and CEO, Hugh Macfarlane, and Francois Delvaux, Partner at Minds&More, will present the workshop ‘Gaining marketing and sales performance through sales and marketing alignment’ at the Sales Performance & Productivity Summit in Brussels this October. Attending the summit is a must for business leaders wanting to grow […]