6 steps to building a shared Sales and Marketing process (they both agree to)

If you want Sales and Marketing to be on the same page, then there had better be only one page. Here’s how to do it. Benefits of an aligned Sales and Marketing process Research shows that building a single process when it comes to Sales and Marketing has some very measurable and substantial benefits for […]

The rules for sending an effective cold email

Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, what do you have to do to get it right? First, prepare Before crafting a cold email, there are some key questions you need to ask yourself: What message do we allow? Do we even want our […]