B2B buying behaviour – 4 changes, 4 needs and 4 new strategies [video]

B2B buying behaviour is changing. How is it changing? What do buyers need? What should our strategies be to take advantage of that? There are four big changes that need to be made. The four big changes are: The commoditisation of industries; The rise of procurement; The changing nature of the act of selling; The […]

B2B marketing tactics [video]

What are the best B2B marketing tactics? To answer that question, I’ve looked at 5 really excellent articles and the data from over 1,000 B2B marketing plans. The essence of this is not particularly surprising, but what we don’t want to prioritize might surprise you. Four things you really need to have in place are: […]

B2B CRM Strategies [video]

Looking to build B2B CRM strategies? A lot of the fundamentals are really important. The devil is in the details but neither the fundamentals, nor the details are hard to get right. I asked Dr. Google what advice he’d give someone looking for B2B CRM strategies and the essence was five points. Work out what […]