Where to Direct your Marketing Spend

If you had four products or services, how much money should you spend on each? Should you double-down on the one product or service that’s making all the money? It may not be obvious, but the answer is no. Allow me to show you why. Where should your money be going? Let’s start by analysing […]

Using Focus as a Strategy to Dominate your Market

In every market there’s a go-to provider – normally, that’s the biggest provider on the market. So, how do you become the go-to-provider and absolutely dominate your market? The answer is to focus. It’s hard to gain traction in a big market Imagine you hold 6% of your market – certainly the market is big […]

How to Build a Buyer-Centric Strategy around Product Life Cycle Needs

What does it mean to have a buyer-centric strategy? When it comes to strategy, everyone has an opinion. People will say to you “all you need to do is…” – and that’s your cue to tune out completely. But what should you tune into? In a buyer-centric strategy, pay attention to product life cycle needs […]

How to Maximise Profit

How do you make more money than your competitors? That’s what Michael Porter set out to answer in his trilogy and what I’ll explain very briefly in today’s blog. You may remember Porter’s ‘Five Forces’ from school. He used this model to explain why some industries are more profitable than others. Ultimately, we can’t control […]

How to Kick the Curve

How do you fundamentally change your momentum? Is it innovation? Is it expanding into new markets? Is it charismatic leadership? How do you kick the curve? That’s the question Jim Collins answers in his second book, ‘Good to Great’, and what I want to talk to you about today. 7 Keys to Kick the Curve […]

How to Create Sustained Success

You might be close to the action in a start-up, or a cog in a big business. Either way, you have a critical role to play in the sustained success of your business. Today, I’m going to show how you can do just that. I’ll be drawing on the work from Jim Collins and Jerry […]

Where to use video for B2B

If your blog copy and your web pages are boring and ‘me too’ – you’re dead. People have really short attention spans. Video, on the other hand, is engaging, it allows you to be authentic, and it connects you with your buyers. Today, I’m going to show you where and how to use video for […]

Radically Cut your B2B AdWords Budget

B2B AdWords can be wickedly expensive. However, they can also be incredibly affordable. The difference doesn’t come down to small tweaks but instead, undertaking radical surgery to your existing approach. Today, I want to show you how to make your AdWords both affordable and very profitable. Does AdWords work for B2B? It’s not unusual to […]

R.I.P Bob Miller (1931-2017) thank you for transforming our world

It is with great regret that we learned of the passing of Robert B. “Bob” Miller on Friday 22nd September. As a founding member of Miller Heiman and an expert sales concept-developer, Bob remains an educator and inspiration to the many thousands of sales professionals around the world that reap the benefits of his teachings. […]

How to Recover from a Marketing Mistake

In marketing, we all make mistakes. So much of our work is automated that it’s really easy for them to happen. Nevertheless, it’s not about whether you do or don’t make a mistake, but how well you recover. That’s what I want to talk about today. Not all mistakes were created equal I think it […]