Generate B2B leads in 6 steps [video]

How do you generate B2B leads? I looked at 2,000 plans that we have in the database for Go-To-Market. I looked at 500 Go-To-Market projects that were done over the last nearly 20 years, and every single one of them is really different, and yet the pattern is super-clear. There are just 6 steps. Let me […]

B2B marketing tactics [video]

What are the best B2B marketing tactics? To answer that question, I’ve looked at 5 really excellent articles and the data from over 1,000 B2B marketing plans. The essence of this is not particularly surprising, but what we don’t want to prioritize might surprise you. Four things you really need to have in place are: […]

Master Sales and Marketing Alignment to Drive Predictable Revenue

Find out how the most successful businesses guarantee predictable revenue in our free webinar in partnership with Citrix. Get started with Funnel Plan – the free tool allowing B2B professionals visualise their aligned sales and marketing plan, from objectives right thought to granular tactics.     If you require a little more advice on the right steps for […]