5 Reasons Why Events are a Must-Do B2B Marketing Tactic

At align.me, we run a lot of B2B marketing events – for ourselves and for our Marketing Services clients These range from small, boardroom discussions with just a handful of prospects in a room; to larger, forum-style events with various decision makers and companies in attendance. Regardless of the size or format, the objective is always the same: to get a bunch of targeted individuals together, and have them acknowledge the problems they face in their business – problems that we, surprise surprise, happen to be well-equipped to solve. Although events require a lot of preparation READ MORE

2020-06-03T10:56:22+10:00By |B2B marketing blog, Tactics|

4x engagement from good customer onboarding for SaaS

Woo hoo! A hundred new trial users signed up to your application. Do you celebrate? Not yet. I want to explain the benefits of customer onboarding for SaaS (software as a service). Signing up for a trial is obviously a long way short of the finish line. Converting these trial users to paid subscribers is a clear next focus. But even paid users aren't over the line yet, either. The moment of purchase or trial is just the start of a mini journey. We need to get the user to the next incremental value as fast as READ MORE

Double down on competition for 2 times growth [video]

Double down on competition to double your growth. I've always been a fan of ignoring the competition, but you can double your growth by having a smart focus on competition. https://www.youtube.com/embed/xlRU4rGYGU4   The hard data We have around 1700 active plans in our two databases (860 + 851). I analyse those plans almost every day and find so much gold! And every week, I share the best nugget I've found in that week. Here's something you're going to want to know about: You can include or exclude competition analysis in your Funnel Plan - it's an READ MORE

5 x growth from a 5 day update [video]

Want to 5 x your growth in 5 days? I just analysed 1700 sales and marketing plans in our Funnel Plan database, and found a gem I think you're going to want to know about. https://www.youtube.com/embed/Y_-d7AV1wDA   Grow 5 times more with this simple action We've got around 1700 active sales and marketing plans in our 2 databases. I analyse these plans almost every day and find so much gold! And every week, I share the best nugget that I've found in that week. Here’s something you’re going to want to know about: In a simple split READ MORE

3 great ways to get help, optimising your sales and marketing process [video]

If you want your sales and marketing process to be awesome, don't build it alone. I've got 3 great tips on how to improve and optimise your sales and marketing process. https://www.youtube.com/embed/NI5G9-16Mn4   3 Effective ways to optimise your sales and marketing process Use free resources; Use your friends; and Hire a professional. Kind of obvious, right? Let me offer you a few rapid-fire tips on the best way to get the most out of each of those 3 resource types. #1   Effective ways to optimise your sales and marketing process Use free resources Read READ MORE

3 B2B sales trends that cannot be ignored

Forward from Brett Bonser: As a new member of our team, I am delighted to allow Claudia to share with you her findings - on key B2B sales trends that are shaping the future. Don’t let your sales be left behind. Read on, to prepare yourself for the changes ahead. As a business leader, you need to keep up with the rapidly evolving B2B selling environment. Your customers are continuing to change the way they engage and buy. To make things even harder, digitally aggressive new competitors will be entering into the market, intent on disrupting the READ MORE

How busy should your sales people be? [video]

How busy should your salespeople be? How many meetings should they have every week? More than they're doing at the moment, and less than you think. Let me explain why. https://www.youtube.com/embed/saucAqP7lcQ What are you overlooking in your calculations?     Factor #1 Firstly, I would like to highlight why the number of meetings your sales people should be doing is less than you think. Below is the basic math for this calculation, taking into consideration what is often overlooked. You may live in a different country, whereby your holidays and jurisdictions are different, but the same READ MORE

2020-07-02T14:41:32+10:00By |Evergreen, Sales|

What’s the role of artificial intelligence in planning? [video]

I recently found a great new service on Product Hunt. My new PA is an artificial intelligence (AI) application – Amy - and she's insanely clever. Let me show you how to save hours on scheduling using this service, and then I’ll ask you a question about how AI should be applied to planning. I would love to hear your feedback. https://www.youtube.com/embed/GZ55qScQpfI Below is the test email exchange between my new AI personal assistant (Amy) and myself, as well as a couple of my internal colleagues (Nick and Brett), to set up a meeting that is READ MORE

Why simplification is hard [video]

I’ve always liked the idea that to get from simplistic to simple you have to wade through complex. In other words, simplification is not about dumbing something down, but rather it is about paring it back. To achieve this, you firstly need all the glorious detail to be able to hunt and find the bare essence. There's more to this, as we’ve found in one of our experiments. Let me show you a lesson we learnt about simplification from our customers. This may help you to simplify your own business. I’ll also share 6 steps to simplification READ MORE

The magic of recurring revenue [video]

How would you like to increase your revenue every year without increasing your sales quotas? Steady - I'm not selling some networking marketing method, or even a product. I just want to show you something obvious that you can do in your own business without paying anybody, or signing up for some crazy system. This is business 101. https://www.youtube.com/embed/Hz2PK_lxS4w The answer is simple and probably obvious. To grow revenues without increasing sales you need recurring revenue, which comes from selling recurring products/services. Below, I will make a very quick case for recurring revenue.  This will be READ MORE