Cold email templates [video]

We were asked to look at cold email templates for B2B. We found 16, and unpacked what we think the essential common elements are of the recommendations. We’ve added one really critical missing ingredients. It’s important. We’ve added it in, and we’ve created our own template that you can base your own cold email template […]

B2B marketing forum [video]

  This week I went looking for a B2B marketing forum anywhere in the world. What I found was really disappointing, a little surprising and disappointing. There are not a lot of events that genuinely set out to be a B2B marketing forum. Those that do are largely dominated by consultants and sponsors. From what […]