CRM for B2B is different. A good B2B CRM is built for the sales people first. That’s despite all my strongly held beliefs about alignment. There is simply no point getting marketing and sales aligned around CRM if the sales people won’t use the CRM, so start with a good B2B CRM is going to […]
Email remains a killer lead generation tactic, despite everything that’s new. And so in this episode, I’ve assembled five great lead generation email examples and I offer seven steps to completely nailing email lead generation. Here are my seven steps to powerful B2B lead generation, born from those five great lead generation email examples […]
I was asked by a listener to discuss how to build a social media marketing plan for B2B, and frankly I’m not sure you should. Social media, like any other set of tactics, should be seen in context. Firstly, it needs to be sales and marketing plan. Secondly, your sales and marketing plan can’t […]
Unlike in consumer marketing where advertising may will be your first choice, in B2B marketing, often advertising is the last tactic that you’ll choose, but that’s not to mean that it’s not a great tactic. It’s not to mean that we still don’t need to master it like we need to master every other […]