Sales and Marketing Alignment Showdown

Sales and Marketing alignment and effectiveness vary wildly between countries. Which country do you think has got this most right? I’ll bet you a fine red wine your guess is wrong. Mine certainly was!   Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales […]

B2B Marketing tactics with high closure rates

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report In B2B marketing, Marketing tactics early in the journey have more effect on closure rates than sales tactics later in the journey (which is why search beats social, blogging beats […]

Measure B2B Marketing on closures

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report You should expect, what you inspect, and it seems that measurement of Marketing still has a great impact on effectiveness. “You should expect, what you inspect” is one of many quotes attributed to […]

B2B Marketing Definition

  I’ve not typically been big on the necessity for definitions, but became frustrated recently when a senior marekter threw terms like strategy, tactics around as if they were interchangable. It is not hard to understand what B2B marketing is, nor how it is different from consumer, or B2C marketing. Let’s start at the top: […]

5 Ways to Align Your Sales and Marketing Teams

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. Propose to close rates fall, the quality of leads fall – cost of acquisition increases. The buyer – your target customer – […]

Why Marketing should report to Sales

  Want to receive more blogs like this? Subscribe to our twice weekly B2B marketing insights! Get your copy of our 2014 Sales and Marketing Alignment Report Marketing needs to report to Sales. I’ll get to that blasphemy in a minute. If you have listened to some of my recent blogs, you know that in 2005 we […]