Funnel Plan January 2014 release

align.me is please to announce further enhancements to Funnel Plan for January 2014. Side by side simplified and complex Objectives Like we did for Funnel Math in December, you can now see Objectives represented simply and in a mroe detailed fashion side by side. This means you can start with simple objectives (this much revenue […]

Why B2B sales people need to lead towards – not with – their solution

One of the key principles that should underpin your B2B marketer’s mindset is that your marketing messages – and your sales conversations – need to lead towards your solution rather than with your solution. The obvious conclusion is that both your marketing messages and your sales conversations need to “sell the problem before you sell […]