How to use content marketing for lead generation: New research!

Content marketing’s star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute. Further insight has made it increasingly clear that “random acts of content marketing” simply don’t […]

How to position in the category

All businesses seek “brand awareness” in order to position themselves prominently in a given category. Salespeople often complain about how poor the marketing department is at positioning the qualities of their products and services relative to competitors. While getting your image right sounds like the over-riding priority, the issue for many businesses is to have […]