How much money should your business be spending on Marketing?

B2B Marketing’s core role is to generate leads that convert to revenue. Therefore, it’s self evident that investing in marketing is important to your business growth. Well quite. But exactly how much is enough? Business leaders are struggling to understand: In what type of marketing should you invest? Should you switch to digital tactics? if so, how? […]

How to use sales rep scorecards to drive sales performance

  Creating sales rep scorecards will help you improve sales performance by sending clear expectation signals, identifying coaching opportunities and inspiring healthy competition.  The single biggest reason you will lose top talent is poor management.  Assuming people are compensated competitively and other basic needs are looked after, if they are not clear about what’s expected of […]

6 Key Skillsets B2B Marketing Managers Need in Their Team

With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done. B2B Marketing Managers are struggling to manage their team’s skills transition. At the same time marketing agencies (a traditional source of specific skills) are also undergoing a massive change towards hybrid digital-centric […]