Using PURLs in Direct Mail

What is a PURL and why would I use one? By Charlotte Mackenzie Well, the answer is pretty simple. PURL stands for ‘personalised URL’, which is exactly what it is; a fully-trackable online address that is exclusive to the individual buyer. When a person visits their PURL, it redirects to whatever URL you want it […]

How to understand buyers

Nothing is more frustrating for a salesperson than a potential buyer who, after acknowledging they need your product or service, decides not to buy. Why do they do this, and what can you do about it? Remember that businesses buy products and services, in essence, to solve problems. They may have too much of something […]