Protect Your Client Relationships

Increasing Business with Existing Accounts Many companies make the mistake of concentrating too hard on winning new business instead of cultivating additional business with their existing clients. The matrix below explains the notion that selling existing products and services into existing relationships is the easiest sale to make. After all, if your client is familiar and comfortable […]

In Funnel Management, your objectives should be new business, not revenue

For years, B2B Marketing has been goaled on soft measures like awareness and more-recently leads. While neither have a role in contemporary B2B funnel management, measuring Marketing on revenue isn’t the answer either. This isn’t my ‘prettiest’ video blog, but this story was bubbling away and after a lengthy flight from Sao Paulo, Brazil to […]

Leveraging templates for corporate identity, consistency, and efficiency

  By Charlotte Mackenzie At align.me, we communicate with many different businesses all around the world and, like everyone else, we like to look professional when we do it. It goes without saying that all written communication should contain well-written content that represents your company well. But how it looks visually is just as important, […]