Is Google+ relevant to B2B marketing?

By Inka Wibowo When it comes to Google+, the B2B marketing community seems to be divided into three distinct camps. There are those who live and breathe it, hailing it as the next big thing in social media. There are those who understand that it may one day be a key part of their marketing […]

How to make money from failure

Sales and marketing teams are geared towards success, but it’s how they handle failure that will make them rich. Let’s look at what happens when a salesperson returns from making a sale – or when a colleague from marketing hauls in loads of qualified leads. There are high-fives all around – and even the customer […]