How to make your strategy more buyer-centric

All businesses strive to recognise the needs of buyers when developing strategies for sales success. Well, at least you should. You research met and unmet needs, teach your salespeople to understand business requirements and take pride in meeting those customer demands. How, though, can you more fully acknowledge buyers when shaping your strategy? Remember that […] appoints Nathanael Small as Funnel Coach

22 November, Melbourne – is pleased to announce the appointment of Nathanael Small of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Nathanael will now sell and deliver Funnel Academy and Funnel Camp across Australia. Nathanael is a market development architect – a thought leader […]

Is marketing automation an effective tool in the B2B arena?

The Pedowitz Group and The Lenskold Group recently set out to test how much marketing automation contributes to the effectiveness of marketing operations in the B2B arena. After surveying nearly 350 B2B marketing organizations, the study found that marketing automation, combined with ROI metrics such as lead acceptance rate and revenue per sale, made top-performing organizations more efficient and effective. […]

How to define a B2B marketing strategy the team understands

In business, there is endless debate about ‘strategy‘. Yet the term is often confusing or misunderstood. In many businesses, strategy refers to anything ranging from business goals and target markets to specifics such as website management. A scattergun approach often ensues. There are broad business strategy considerations for any business before it develops a go-to-market […]

Are you appealing to budget makers or budget takers?

Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales environments, of course you need to appeal to both. But the marketing messages you need to use – and the sales conversations you need to have – differ dramatically. Budget makers vs. budget takers Here’s the […] appoints Paul Sadler as Funnel Coach

9 November, Melbourne – is pleased to announce the appointment of Paul Sadler of PushPull Marketing, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Sydney on the 28th of September, Paul Sadler will now sell and deliver Funnel Academy and Funnel Camp across Australia. Paul is an award […]

How to play right

Strategy is about deciding what to do and what not to do. In the same vein, choosing how to play is inextricably linked with choosing where to play. For a business, it comes down to choice – that is, assessing which markets are attractive and which the business is best placed to target. Managers must […]

3 Key Steps to Building a Stronger Sales Funnel for 2013

We’re already into the last quarter of 2012. If you’re in a complex sales environment with lengthy decision-making processes, this year’s final revenue number is probably going to depend on how effectively you can close the opportunities that are already visible to you in your funnel. But what about next year? What could and should […]