Funnel Management is a momentum game

I’m working with an exciting professional services company that has earned an amazing reputation and a degree of success. The CEO – one of the smartest people you’ll ever meet – wants to change that. There is no point having a brilliant brand if it’s not translating into the revenue they deserve. So we’re helping […]

What colleges should be teaching Marketing majors

Marketing, like  most things in life, is completely different than it was 10 years ago. We are moving to a more social and more personalized web, which means that customers desire a more customized, relevant experience. Unfortunately, most universities and colleges are still preaching ye olde marketing curriculum. Recently, Lauren Carlson, producer at CRMSoftware.TV, sat […]