The Changing Role of your Brand in Demand Gen at DemandCon 2012

As Director of Align Marketing, Michelle Martin’s expertise in brand, marketing alignment and impact strategies has never been more important to her clients given the majors shifts we see in marketing today. At DemandCon 2012 her intimate knowledge, recognized by her Chicago Athenaeum ‘2011 Good Design Award’ for the global rebranding of StepStone Solutions, will be on […]

Hugh Macfarlane to present Funnel Plan training workshop for b2b marketers at DemandCon in May 2012

April 16, 2012, Melbourne, Australia – align.me Founder and CEO, Hugh Macfarlane, will present his trademark “Funnel Logic” in a training workshop at DemandCon in London this May. The workshop will be held on May 29th 2012, and will help participants bring together all that they learn during the conference into a highly actionable plan for […]

3 Reasons Why Australian B2B Marketers Are Going Inbound

Inbound marketing isn’t a well-known phrase to Australian marketers (yet!), but 2012 sees B2B marketers quickly catching on to the inbound marketing revolution. Inbound marketing refers to the art & increasingly the science of attracting buyers to your site, (getting found) converting them to leads (nurturing) and figuring out what is and isn’t working (analytics). […]