How to dominate a market

Many businesses do their b2b marketing strategy in the rear-vision mirror. That is, they slide into a space by accident, and then seek to justify their position with a retro-fitted “strategy”! Often, opportunities are uncovered in a random way, and the business is so grateful for the business that they stretch their strategy statement to […]

A new look at 5 types of content marketing that generate leads

We have all heard the phrase “content is king”. In fact I would argue it has reached cliche status…and as with all cliches there is usually a kernel of truth in the saying. Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the […]

8 Ways to Make Your B2B Blog a Lead Generation Machine

Many organisations are still dubious about the effectiveness of blogging – mainly because many businesses don’t know how to do it effectively! Without a goal and a clear focus, the majority of your efforts are wasted. B2B marketers have one main goal: to generate leads. Blogging is one of the most powerful marketing tools available […]

How your B2B Marketing Strategy MUST Change for 2013

So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ. …and yet you have a growing sense of deja vu; you have been here before. You have a nasty feeling that […]

How to make your strategy more buyer-centric

All businesses strive to recognise the needs of buyers when developing strategies for sales success. Well, at least you should. You research met and unmet needs, teach your salespeople to understand business requirements and take pride in meeting those customer demands. How, though, can you more fully acknowledge buyers when shaping your strategy? Remember that […] appoints Nathanael Small as Funnel Coach

22 November, Melbourne – is pleased to announce the appointment of Nathanael Small of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Nathanael will now sell and deliver Funnel Academy and Funnel Camp across Australia. Nathanael is a market development architect – a thought leader […]

Is marketing automation an effective tool in the B2B arena?

The Pedowitz Group and The Lenskold Group recently set out to test how much marketing automation contributes to the effectiveness of marketing operations in the B2B arena. After surveying nearly 350 B2B marketing organizations, the study found that marketing automation, combined with ROI metrics such as lead acceptance rate and revenue per sale, made top-performing organizations more efficient and effective. […]

How to define a B2B marketing strategy the team understands

In business, there is endless debate about ‘strategy‘. Yet the term is often confusing or misunderstood. In many businesses, strategy refers to anything ranging from business goals and target markets to specifics such as website management. A scattergun approach often ensues. There are broad business strategy considerations for any business before it develops a go-to-market […]