The surprising math of cities and corporation

B2B marketing may have universal properties. Physicist Geoffrey West has found that simple, mathematical laws govern the properties of cities — that wealth, crime rate, walking speed and many other aspects of a city can be deduced from a single number: the city’s population. In this mind-bending talk from TEDGlobal he shows how it works […]

Ask ‘why’ five times

This is the method Taiichi Ohno, pioneer of Toyota production systems, recommended to get to the root cause of a problem. My thought was that this principle could serve well in sales. In specific, it can be used to find out whether an opportunity exists and if it is real and worth your while to […]

Featured Workshop: Hugh Macfarlane presents at ADMA: The Science of Marketing

Developing an effective B2B strategy for greater ROI 18th August 2011, Sydney Hugh Macfarlane, Founder and CEO of will lead a high-impact half-day workshop at the 2011 ADMA Multi-Channel forum. Hugh will provide you with a framework for B2B marketing strategy; from planning to execution including: Forming strategy, building campaigns, selecting campaigns, selecting tactics […]