Why are sales and marketing not aligned?

Charles Besondy, President of Besondy Consulting & Interim Management, writes… At two different speaking engagements this month I asked the audiences of marketers if they thought the lack of sales and marketing alignment was the biggest obstacle in their company to achieving significant revenue growth.  At both events (one a marketing conference, the other a […]

align.me Director, Brett Bonser, participates in ‘Ask the Experts’ webinar

December 20th, 2010, Melbourne, VIC, AU – align.me is pleased to announce Brett Bonser’s participation in the webinar, ‘Ask the Experts: Webinar Production, Promotion and Presentation’ – now free to watch on the align.me website. A growing number of organisations around the world are embracing new and innovative web-based marketing tactics. Increasingly, one of the […]

Why Hold a Sales Kick-off Meeting?

Boston-based Funnel Coach, Daniel Holland, writes… These traditional boondoggles cost valuable time and money, and are usually not effectively organized or measured for impact. Historically, companies have gathered their sales forces and distributors in a resort-type atmosphere to feed them motivational speakers, washed down by ample food, drink, and recreation, all with the objective to motivate […]