Understand your buyer’s concept

Brett Bonser, Director of align.me, writes… Understanding your buyer’s concept starts with three magic words: what is your buyer trying to fix, accomplish, or avoid? How often are you working on projects where the buying influence (Economic, Technical or User – all terms coined by global sales performance leader, Miller Heiman) lacks a concept altogether, […]

ADMA to partner with align.me to deliver new B2B marketing training

15 September, 2010, Melbourne, VIC, AU – ADMA, Australia’s leading marketing association, has announced its plans to deliver a brand-new B2B marketing course, B2B Marketing Strategy. The course, which is based on B2B specialist align.me’s globally-renowned Funnel Academy program, is set to launch in October, and will be delivered in Sydney and Melbourne. Recognising that […]