Why you should embrace Marketing Automation

President of Besondy Consulting & Interim Management, Charles Besondy, explores how to get more of the right marketing activity, to the right contact, at the right time… Up to now I’ve been intrigued by how Marketing Automation systems can enable a resource-limited marketing department to execute more lead generation and lead nurturing activities, more systematically, […]

Borrow your prospect’s shoes

Managing Director of g2m Solutions, Chris Fell, explores how to create an effective lead generation machine… As marketers, we have to figure out how to create value, whatever that may be, with potential buyers of our product or service, at precisely the “right time.” If we do that, our chances of creating a real lead […]

Importance of a good VBR

align.me Director, Brett Bonser, explores the importance of a good valid business reason (VBR) – a term coined by global sales performance leader, Miller Heiman… Getting time in someone’s diary is always going to be a challenge.  Even when the initiative ought to be a high priority for them – in ‘your eyes.’ I want […]

No Marketing Effectiveness without Sales Effectiveness

Chief Executive Officers and Chief Financial Officers expect their Chief Marketing Officers (CMO) to be accountable for business outcomes. Justifying one’s achievements by citing how the response rate from campaigns could be increased with an even smaller budget than last year, does not fulfill such expectations. CMOs are thus faced with the harsh reality Chief […]