Vendor and Channel Partner Marketing in Need of Alignment

According to the responses I received in a recent LinkedIn poll (definitely not statistically valid) there is a lot of room for improvement when it comes to aligning the marketing efforts of vendors and channel partners. Here is how I posed the questions: Do companies and their sales channel partners struggle to align lead gen […]

After the Second Quarter and One Flew Over the Cuckoo’s Nest

As I write this the calendar tells me the second half of 2010 is over and there are about 5 months remaining to achieve my annual revenue target. For those responsible for revenue generation it is a tense time. It’s also a time for some healthy retrospection. If your company didn’t experience a breakthrough in […]